
Wealth & Protection · For business owners
The loan is in the company’s name. The guarantee is in yours.
This is where the two halves of CREDOLIGN actually meet. Most advisors see either your business or your family. The risk sits precisely between them.
What usually goes wrong
Not every one of these will apply to you. Most households recognise at least two.
- A working-capital facility personally guaranteed by the promoter, with no cover sized against it.
- One person holding the key supplier relationships, the bank relationship and the technical knowledge, with no contingency if they are unavailable.
- Group health taken as a box-ticking exercise, with terms nobody has read since it started.
- Partners with no agreement on what happens to a shareholding if one of them dies.
Before anything is suggested
The questions that come first
A recommendation made before these are answered is a guess with a product attached.
- 01 What has the promoter personally guaranteed?
- 02 Which one person would the business struggle most without?
- 03 What does the group cover actually include?
- 04 Is there a written agreement between the shareholders?
Life cover premiums may qualify for tax benefits under Section 80C, subject to prevailing tax laws.
Not sure whether this applies to you? The two-minute check gives you a straight answer before you talk to anyone.
Check your Business Health MeterTalk it through, at no cost
A free consultation, with no pressure — and a straight answer about whether you actually need anything.

