Most owners use two advisors who never speak to each other
CREDOLIGN exists because that split makes no sense. For a business owner, personal and business money is one pot — and the risks move between the two constantly.
A promoter takes a working-capital facility and personally guarantees it. The company now has a liability; the family now has a risk. The accountant sees the first. The protection advisor, if there is one, sees neither — because nobody told them.
That gap is not unusual. It is the normal state of affairs for most Indian SMEs, and it persists because the two professions do not overlap. Wealth firms add tax filing as a convenience. Accounting firms do not touch the promoter's household at all.
We run both practices deliberately, under one name and one standard of advice, so that the person doing your cash forecast is the same person who knows what you have guaranteed.
Trust, Aligned — one advisor for both sides of your balance sheet.
How we operate
Needs before products
Every recommendation starts from a gap we can show you in numbers. If the gap is zero, that is the recommendation.
Licensed work goes to licensed people
Anything requiring a specific professional signature goes to the practising professional who can give it, and we tell you who signed it.
A free first step, always
Both Meters give you the full result before asking for anything. No email wall in front of a number you can work out yourself.
We stay for the difficult part
Claims and notices are where advisors go quiet. They are the part of this work that actually decides whether we were worth engaging.
Start on whichever side is more urgent
You do not have to engage both practices. Most clients start with one and add the other when it becomes relevant.
